Not long ago, IBM introduced their “Smarter Planet” initiative, and not long since, this has had significant impact on consumers. Marketing and advertising campaigns started to appear in markets across the globe provoking thought and innovation. IBM has been leading the way with a host of other innovators to help transform the way in which businesses operate; Innovation has made terms such as Ondemand, sensors IoT common place, paving the way for products and services to enter into the most safe-guarded sanctuaries of society…our homes. The question is however, at what point does this begin to infringe on consumer privacy and begin to sacrifice security for convenience?